The sell sheet had to be a small attention grabbing document so I made it similar to a postcard (with the aim of making them into small postcards for the pitch). On the front there would be glossy concept work and a question posed from the perspective of the “Dungeon Master” to entice the viewer to turn over and read the details.
The details on the back are brief but cover age, platform, number of players and all of the core gameplay mechanics – which are the unique selling point of my concept. Hopefully with the details, imagery and different nature of my sell sheet, it will serve its purpose of being attention grabbing.
At the moment aside from the physical production of the postcards, I am hugely debating whether or not to purchase several small red envelopes to put them in due to the link with my narrative. I could also include the ransom like instructions from the Dungeon Master that the player would read in game. However I think while this would be a nice touch – from the perspective of pitching to the games industry I don’t think they would really accept having to open a envelop and reading two documents if they are having to quickly browse several Sell sheets at the end of a pitching period. Due to that reason I probably will not do this.
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